Maxi Pearl Necklace and Bow SkirtJuly 15, 2013
Data mining is not unfamiliar territory for brick-and-mortar stores. In fact, it is an art that has made the retail sector an unparallelled success. Their latest effort simply infuses a greater technological component.
In short, for those of you who don't have time to read the NYT article, physical stores want the same information that online stores have been privy to for the last few years. They want the ability to advertise strategically and tailor the shopping experience to individual shoppers. I am sure it's not news to you that cookies (a piece of data sent from a website--not unlike this one--and stored in your browser) tell e-commerce sites (and advertisers) more about your preferences than ever before. More than raw data, comprehensive browsing activity often paints a complete enough picture from which nearly every facet of life can be inferred.
In light of the storm of controversy stirred by the Snowden incident, many Americans feel increasingly exposed and probed. The right to privacy is one afforded, albeit implicitly, by the Constitution--the first, third, fourth, fifth, ninth, and fourteenth amendments all speak to some degree to the inalienability of this right--but some recent infractions have shone new light on how technological advancements have eroded rights that previously required little-to-no protection (ok, to be fair, these very advancements created the arenas in which current contentions spring).
One way to counteract this new measure is to remove the battery from your phone when you go shopping (turning off your phone is not enough). And pay with cash. But in the grand scheme of things, don't you almost feel silly taking these steps considering how often we relinquish this right? Have anonymity and privacy really become antiquated concepts in the digital age?
|Ann Taylor Drape Neck Button Front Blouse (previously worn here + here) | Zara Maxi Pearl Necklace (similar here + here) | Kate Spade Jolie Silk Skirt | Forever 21 Faux Leather Bow Belt (similar here) | Kate Spade Primrose Hill Little Kaelin Bag (also here and here) | Zara Basic Court Shoes|
I apologize in advance for any rant-y posts that transpire in the interim.