Gap Name Your Own Price

May 20, 2011

Gap recently rolled out a new Priceline-esque website called Gap Say Your Price. I feel ambivalent toward this new Gap undertaking. After abruptly firing its head designer Patrick Robinson without having a replacement in place, Gap is picking up the pieces in the aftermath...I am not entirely sure this is the right move but time will tell if this proves to be a sound decision.

What do you think about Gap's new project?

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